Project Overview:

Gibraltar Leadership Academy is a Ministry-inspected Islamic private school with three campuses across the GTA, delivering a full K–12 education that pairs rigorous academics with authentic Islamic studies. Ahead of the 2026/27 enrollment season, GLA needed more than awareness, they needed enrolled families. Our task was to design and run a paid advertising campaign that turned ad spend into booked tours and, ultimately, students through the door.

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Objectives:

1. Build a dedicated, high-converting landing page that turns ad traffic into tour requests, replacing a homepage never designed to convert.
2. Implement full conversion tracking so every dollar of ad spend could be measured against real enrollment outcomes.
3. Produce creative: two video ads and a suite of graphics across multiple messaging angles to identify what resonates with Muslim families.
4. Deliver geo-targeted campaigns across all three campuses, optimized for lead generation.
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Results:

Over a 21-day campaign, our advertising generated more than $40,000 in new first-year tuition revenue, a 41× return on ad spend, with additional families choosing to re-enroll after seeing the campaign. This success was driven by scroll-stopping creative and high production quality, paired with a purpose-built, high-converting landing page and disciplined conversion tracking. Together, these elements turned advertising directly into measurable enrollment revenue, positioning GLA as a standout choice for families seeking an education that never asks their child to choose between faith and future.

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